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Leading with Purpose


Leading with Purpose has been a successful leadership cohort program in the Boston area since 2018. HumanSide is excited to announce an official merger with Laura to scale the program and expand the impact together.


Note: The upcoming 2023 cohort will be offered virtually.


If you're interested in participating or would like to know more, fill out the contact form and we'll be in touch! 👉

2023 New Dates Now Enrolling!

Session 1: Feb 9, 2023 

Session 2: Mar 2, 2023
Session 3: Mar 23, 2023

   Session 4: Apr 13, 2023
Session 5: Apr 27, 2023
Session 6: May 11, 2023

Learn more:

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About the Program

Leading with Purpose is an immersive, multi-day cohort program for people who lead teams, projects, and/or small organizations.  Participants will virtually join a mixed cohort of ~20 leaders from various companies and organizations to explore, reflect, and develop some of the most effective leadership and management practices.

By the end of this program, participants will gain:


of their authentic leadership style and its impact, and confidence flexing their approach with others

Solid Grounding

in tools and practices to build and lead teams

Strong Relationships

Strong, meaningful relationships with peers from other functions and organizations, who will become trusted advisors

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Who is this program for?

This program is designed for people who are new (or newer) to managing and leading teams, projects, or small organizations.  Cohorts will be made up of participants from a range of backgrounds, functions, and businesses with the intention of creating space for diverse ideas and opinions.  Sessions will be highly interactive, and include a mix of discussion, activities, and individual and small group reflection.

What does this look like?

The program consists of one-day sessions every three weeks, running four months in total. We learn best over time, with opportunities to apply what we are learning in our day-to-day lives.  Between sessions participants will put what they are learning into practice, with support from their peers and facilitator.  There will be optional 1:1 coaching and community sessions to further explore and apply the learnings.

  • Session 1: Owning Your Management Style

  • Session 2: Foundation of Effective Teams

  • Session 3: Flexing Your Communication Style

  • Session 4: Impactful Delegation & Coaching

  • Session 5: Navigating Conflict & Change

  • Session 6: Building and Sharing a Lasting Vision


Session topics include:

  • Authentic leadership & leadership values

  • Emotional intelligence skills

  • Effective people management fundamentals (including 1:1s, career growth & goal-setting conversations, setting and managing performance expectations)

  • Interpreting 360 results and taking action

  • Building trust and psychological safety

  • Flexible communication skills

  • Team dynamics

  • Feedback and tough conversations

  • Influencing up, down, and across

  • Building a shared vision

  • Delegation and coaching

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What is the cost of the session?

The price per participant is $3,750.  If you have interest in participating or want more information to see if this is a good fit for you or your team, reach out directly to or fill out this form below!


About Your Facilitators


Laura Parrott brings years of experience working with managers and leaders at tech companies and beyond to her practice.  In her role at HubSpot as their VP of Leadership & Management, as well as in her former role as a Global Lead for Manager & Leadership Development Programs at Google, she helped people managers and leaders strategically approach the challenges of leading at scale.  She co-developed and facilitated a highly regarded, multi-day leadership program for top talent at Google, and worked with individuals and teams on intra and interpersonal skills. She has designed interactive sessions on influencing, emotional intelligence, team effectiveness, and inclusion.  Laura is a seasoned facilitator who is known for compassionately working with groups and individuals to shift their mindsets and enable effective behavior change, and is currently the Head of People at Floyd, Inc.


In addition to her full-time roles, Laura co-creates and leads innovative development programs for high potential business leaders.  Clients include local Boston tech companies, as well as the US Olympic Committee.  She regularly coaches emerging leaders from start ups in the Boston area, and was a highly regarded facilitator and designer for’s Emerge and Exchange programs.  She has experience coaching executives through organizational change and helping early to mid career individuals navigate personal and career development.


Laura is certified in the MBTI, MHS 360 Assessment, Situational Leadership, and Real Colors.  She’s completed coaching coursework through CTI. She has a BA in Classics from the University of Michigan and a MA in Roman Archaeology from the University of Nottingham.  She is also an experienced yoga and barre teacher in the Boston & Detroit areas with a dedicated following.


Katie Greenman, M.A., CEO, is a entrepreneurial social connection scientist who is driven by her passion for human growth and social connection. As a facilitator, translational researcher, experiential program designer, and master collaborator she has led hundreds of workshops for students, young professionals, executives and entrepreneurs from the University halls to the United Nations, from teepees on mountains to teams on Capitol Hill. Born and raised in the Florida Keys, Katie is based in the Boston area and holds a coaching certification, comedy school diploma, and bachelor and master’s degree from Tufts University’s Eliot-Pearson Department of Human Development where she focused on social connection and leadership effectiveness.


Katie believes that connection between people is one of the biggest unmet needs of society today and her career focuses on bringing people together, activating that collective potential, and most importantly educating others on how to do this ourselves. For her, it is all about embracing humanness, catalyzing meaningful connections, and filling life with more generosity, levity, and empathy.


Katie previously served as the Research Coordinator for Nexus Global, Board of Directors for Challenge Day and has published and co-published several articles on promoting leadership, generosity, and healthy team culture. Past clients and projects include:  The United Nations, Amazon, Google, Twitter, Accenture, Bullhorn, Acquia, Oath, City Awake, Nexus Global, The National 4-H Council and more.

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Niamh McElwain brings more than 20 years of international experience in the field of education and training & development. She spent 15 years working at Google in Learning & Development based in Ireland, Poland, and Silicon Valley. Niamh is a certified executive coach, who challenges leaders to create inclusive team cultures. She specializes in topics such as confidence, impostor syndrome, wellbeing, career development, and helping new parents transition successfully back to work. As a learning designer and facilitator, she helps managers and leaders navigate complexity as they execute on vision and strategy for their organizations. 

Niamh graduated from Trinity College Dublin with a Bachelor in Music Education, and earned her MBA from Reims Management School, France. She worked in the Middle East and the Caribbean as an orchestral director before joining Google in 2005. 

In her spare time, Niamh loves hiking, listening to podcasts and being outdoors with her family.

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What people are saying

“I feel like I went to camp and you were my counselors! I really appreciated you guys sharing your experiences and wisdom with us and being so open.”

“I came into this program 2 months into a new manager role and I'm coming out the other side so much more equipped to handle my responsibilities. I am already using what I've learned every day and know I have so much more to implement with my team. I looked forward to these sessions for weeks, not only for the material and learnings, but for the connection with the group. Laura, Katie, and Mike are wonderful humans who have helped me open up and become a more effective leader.”

“The breakdowns of the sessions were great, logically was digestable and a good amount of content to get through. The group breakouts where we role played and got feedback was really great. Really good mix of reflective exercises, hands on activities/group-work, and research/frameworks and models.”

“I thought the program was incredible and I absolutely learned a great deal that I will take with me, both at work, and in life.”

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